Soo Lim
Information
Press ESC to return home
A restrained music festival identity focused on lyrics, set in the Seashore Library in Hebei overlooking the sea.
Process
This project aimed to design a music festival identity where lyrics, silence, and restraint take precedence, positioning music as something to be read, felt, and contemplated.
The process began by identifying shared emotional qualities across the selected songs for the festival, then translating ideas of repetition, gentle waves, and traces into a cohesive visual system through typography, stage design, and motion.
Outcome
The project resulted in an integrated identity applied across print, motion, and spatial elements, creating a quiet, immersive festival experience rooted in the venue’s architecture and reflection.