WORK

(1) SEIN
(2) NYCO
(3) SPILLED
(4) NO INSIDE OR OUTSIDE
(5) FUNGAL GARDEN
































Soo Lim

A graphic designer with
a background in product design, currently studying at the School
of Visual Arts (SVA) in New York.

More About

Seoul—Pyongyang 2028 Olympic Branding This project aims to develop a brand identity for a hypothetical Olympic event. 
South Korea and North Korea are two countries divided by history. Although a joint Olympic bid between Seoul and Pyongyang was once proposed, it was ultimately unsuccessful. This project explores the brand identity for a hypothetical 2028 Olympic Games co-hosted by Seoul and Pyongyang. The logo is created by combining the Korean consonants of both cities’ names.