Soo Lim 

Graphic designer based in NYC. Currently studying at the School of Visual Arts.


1.  Lygia Clark
2. The Branch
3. Olympic
4. Fungal Garden (wip)
5. Odes

Sneak Peak : The moment 
when I loved physical things






























More About

Seoul—Pyongyang 2028 Olympic Branding This project aims to develop a brand identity for a hypothetical Olympic event. 
South Korea and North Korea are two countries divided by history. Although a joint Olympic bid between Seoul and Pyongyang was once proposed, it was ultimately unsuccessful. This project explores the brand identity for a hypothetical 2028 Olympic Games co-hosted by Seoul and Pyongyang. The logo is created by combining the Korean consonants of both cities’ names.