Beads and Beats

Brand Identity | Custom Type | Creative Coding | Motion

A playful identity inspired by bead craft and rhythm.

The goal was to design a flexible brand identity for a music and craft event called Beads and Beats. I aimed to create a modular typographic system that could adapt through color, motion, and structure while maintaining a consistent visual logic.

I developed a diamond-based typographic grid inspired by bead-making and rhythmic patterns in music, and established rules for color, motion, and variation. Using p5.js, I explored how motion behaviors could shift across different moments of the event.

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Soo Lim

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