Lygia Clark:
no left or right
no front or back
no inside or outside
This project is the branding of an exhibition curated for Lygia Clark.
Inspired by her iconic work, Bicho, the exhibition is titled “No Left or Right,
No Front or Back, No Inside or Outside.” The logo was designed to reflect
Clark’s approach of limitless directionality.
Silver metallic paper, reminiscent of the metallic sheet material used in Bicho, was chosen as the primary medium. The main poster and book cover were created with inspiration from the hinges in Bicho, with the book cover incorporating an actual hinge structure. Additionally, metallic paper was used as dividers in the exhibition catalog.